An evolving historic technological revolution is under way, which is creating new industries, new products, new services and, unmercifully redefining or even destroying others. It is more powerful, with greater reach and is growing faster than any other media-ecology.
It is the grass roots of the mobile mass media.
It is not as clear and coherent, with established well known global brands, as the older Internet is today, with its Google’s, Yahoo’s, YouTube’s and Second Life’s. But the foundations are now being laid for the future corporate giants for the 7th mass media to emerge.
Differing from the internet, mobile as the 7th mass media channel is similar to the five legacy mass media, economically viable with a stable business model from day one. Yet, differing from the legacy mass media, all of which are witnessing a decline in their audiences and revenues, mobile like the internet, is an interactive media enabling it to fully capitalize on social networking and digital communities.
But more importantly from a media audience point-of-view, there already are over twice as many mobile phones worldwide as there are personal computers, nearly twice as many mobiles as TV sets. The only mass media that is carried upon the owner at all times, mobile is also the first mass media where near 100% accuracy is feasible on measuring the audience.
In the following report originally published by Alan Moore, CEO of SMLXL, you will be able to read about the evolution mass media and the trends they established within our culture and our communication habits. Today I republish for you the first part of the white paper, which introduces the topic by rolling out the history of mass media and their characteristics.
Here more details: Read More
Credit to masternewmedia.org
It is the grass roots of the mobile mass media.
It is not as clear and coherent, with established well known global brands, as the older Internet is today, with its Google’s, Yahoo’s, YouTube’s and Second Life’s. But the foundations are now being laid for the future corporate giants for the 7th mass media to emerge.
Differing from the internet, mobile as the 7th mass media channel is similar to the five legacy mass media, economically viable with a stable business model from day one. Yet, differing from the legacy mass media, all of which are witnessing a decline in their audiences and revenues, mobile like the internet, is an interactive media enabling it to fully capitalize on social networking and digital communities.
But more importantly from a media audience point-of-view, there already are over twice as many mobile phones worldwide as there are personal computers, nearly twice as many mobiles as TV sets. The only mass media that is carried upon the owner at all times, mobile is also the first mass media where near 100% accuracy is feasible on measuring the audience.
In the following report originally published by Alan Moore, CEO of SMLXL, you will be able to read about the evolution mass media and the trends they established within our culture and our communication habits. Today I republish for you the first part of the white paper, which introduces the topic by rolling out the history of mass media and their characteristics.
Here more details: Read More
Credit to masternewmedia.org
